BRIEF
To create the brand identity for the wellness brand, Deserve. 

Deserve provides an age, size, culture and gender inclusive safe place for everyone. Creating a community where we can together heal, nourish and enrich lives through the practice of self-care, & the most healing and therapeutic therapies.

CONCEPT
I wanted the brand personality to be warm, healing, calm, loving and soft but radiant.

SOLUTION
The letter ‘V’ in the logo has been turned into a heart shape to reflect the brands focus on self-care and self-love. The logo’s main colour is gold and gold-foil will be used on printed materials to reflect feeling happy, radiant and glowing. Sand and palm tree shadow effects will be used to present softness and calm memories of being on a beach.

Brand touch-points include a business card, printed treatments leaflet, product packaging design and Squarespace website design which are both currently being completed.